Papers Pi Day Video
Client | Papers
Creative & Production | Novelette
Papers is a centralized, smart reference library solution that helps students and researchers discover, organize, read, annotate, share, and cite their research.
The Challenge
Building on the visual and motion language we helped establish in their brand video, Papers came to us with a fun idea: a Pi Day content piece to support a sales promotion. They had a script ready but no visual direction, so we set about imagining what the world of Pi might look like through the Papers lens.
The Solution
The in-house content team provided us with a short history of Pi, and we got to work making it fit visually into the Papers world. Design started with key aspects of Pi’s history – its origins and progenitors, how it works and why it’s such an important breakthrough. The material was rich with visual cues, and the design language we developed for Papers in previous videos gave us the tools we needed to bring them to life.
Concepting and storyboarding
Motion design
Character animation
Resizing
“My team had a general idea for the concept with a sample script and Novelette was able to expand upon these ideas to develop a video that matched our vision and our marketing campaign goals. They also provided smaller segments that we've been able to reuse in other projects. Ben and Eleanor are very responsive, patient with ambiguity, and I look forward to working with them again on future creative works.”
— Sara Gonzalez, Head of Customer Engagement, Digital Science
The Impact
A good story paired with bold, engaging visuals turned content that could have otherwise been dry into an attention grabbing, evergreen video that’s as entertaining as it is educational. Creative from the video was repurposed in other marketing projects, which was a huge plus for the resourceful content team.