Papers Pro Explainer Video
Client | Papers
Creative & Production | Novelette
Papers is a centralized, smart reference library solution that helps students and researchers discover, organize, read, annotate, share, and cite their research.
The Challenge
As part of the relaunch of their premium paid tier, Papers Pro, Papers needed to get the word out to existing and new customers about the benefits of upgrading, including access to their proprietary in-app AI capability. Without bogging things down with demo video UI screenshots, we were tasked with abstracting key features while still accurately representing and showcasing the amazing functionality.
The Solution
We created a video to showcase all the features and benefits of Papers Pro, including all the ways AI is built into the typical research workflow, from advanced natural language searching, to smart tagging, to the AI Assistant which can help answer any questions about research without users needing to leave the app or download anything.
Concepting and storyboarding
Motion design
Character animation
Resizing
The Impact
Now the Papers team has a multi-functional content piece that can be used as part of a sales pitch, promotional material, campaigns, or for onboarding new users.