Purica is a Canadian nutraceutical company providing all-natural and alternative wellness solutions for better sleep, focus, strength, immunity, and digestion.
Purica holds itself to a high bar: rigorously testing and optimizing its products to deliver real, measurable results. To reflect that credibility and position itself as a trusted health company, the brand needed to evolve its marketing approach, with video playing a more central role and a refreshed, modern motion style to match. But when M1 Agency came to us to craft a slick brand video using shot footage, we saw an opportunity to do more.
The Challenge
We recommended a new logo animation for Purica — something distinct that captured the spirit of the brand in motion. Working with M1, we explored the concept of a ripple effect to signal clarity, harmony, and alignment, enhanced with the sound of singing bowl (which has been shown to relieve stress).
The Solution
Logo animation
Sonic branding
Visual style and treatment
Motion design
Editing
“It’s been wonderful working with Novelette and I’ll certainly continue to engage them on creative concepts for brands. It’s really nice to get fresh eyes on concepts within small teams like ours. It keeps us pushing the bounds of what’s possible.”
— Graem Millala, Founder & Creative Director at M1 Agency
Now Purica has enduring, emotionally resonant motion and sonic branding that can be repurposed in future videos and woven throughout the brand — namely its new brand video that showcases the sleekness and simplicity of the brand through motion.