ReadCube Brand Video

Client | ReadCube

Creative & Production | Novelette

ReadCube is an AI-powered literature management and systematic review platform helping researchers discover, organize, understand and synthesize research materials so they can make tomorrow’s discoveries faster.

The Challenge

After launching integrated AI functionality across the entire user experience, ReadCube needed to show how the platform works as an end-to-end literature management solution. The challenge then was to communicate everything that the platform could do in a single piece of content without it feeling overly complex or dry. They also wanted to bring the brand – which has otherwise been quite creatively pared back – to life in video form.

The Solution

We produced an explainer video reintroducing the product and positioning it as an all-in-one tool for finding, managing, analyzing, and synthesizing research to arrive at breakthroughs faster. Working closely with the client, we crafted a concise but comprehensive story that shows how researchers move from articles to reports in just a few steps, with AI woven throughout to simplify every task. Through deep immersion in the product and UI, we transformed real features and processes into a fluid, engaging experience.

  • Motion system and moving visual language

  • Story and script development

  • Concepting and storyboarding

  • Motion design and animation

  • Resizing

“Ben and Eleanor are outstanding creative and strategic partners. We've collaborated with them on everything from brand videos to strategy, audience insights, and sales collateral, and they consistently deliver with confidence, creativity, and purpose. Their ability to blend creativity with strategic insight makes them invaluable partners, and I cannot recommend them highly enough!”

– Katherine Andrews, Senior Product Marketing Manager, ReadCube

Abstract digital background with geometric shapes and lines in blue, purple, green, and red, resembling a digital or technological theme.
Colorful 3D animated bar charts with labels and subtitles about organizing articles on a screen.
A digital interface with a central window titled 'Create List' showing form fields and buttons, surrounded by colorful blurred papers with placeholder text such as 'Low-Bandgap...' and 'An introduction...'.
A stack of papers flipping into view against a dark background with colorful, gradient edges and a neon-like glow, illustrating a motion sequence.
A digital graphic showing a central paper square surrounded by concentric colorful circles with the word "spinning" at the top. The caption notes a central paper rippling circles, illustrating the ripple effect.
An abstract digital illustration showing a camera or tunnel of data with a gradient blue background, descending into a black circle with a sunset or sunrise in the background.

The Impact

In addition to a new motion language, which can be explored across all digital and video touch points, ReadCube now has a clear and concise product story – including messaging for all key functionality and how AI is woven throughout the research workflow. The hero video is flexible and multi-purpose, meaning it can be used on sales calls, for promotional purposes, in marketing, and even for onboarding new users.