ReadCube Document Delivery Video

Client | ReadCube

Creative & Production | Novelette

ReadCube is an AI-powered literature management and systematic review platform helping researchers discover, organize, understand and synthesize research materials so they can make tomorrow’s discoveries faster.

The Challenge

Document Delivery was an underrated ReadCube feature that needed a fresh perspective. As an add on package, it was crucial to help users understand the value of having full-text research automatically delivered to them without having to jump through complicated and inefficient procurement processes. We set out to uncover the story and tell it in a new way, highlighting real UI and showing exactly how the feature works, alongside the key benefits it offers to customers.

The Solution

We produced an explainer video to go out as part of an email marketing campaign to existing customers. While staying faithful to the actual product UI, we made it feel fresh and interesting – not like a standard product demo.

  • Story and script development

  • Concepting and storyboarding

  • Motion design and animation

  • Resizing

Digital illustration of a galaxy or nebula in deep space with a bright center, surrounded by colorful stars, planets, and cosmic dust.
Diagram of a flowchart with various shapes connected by dotted lines, including checks, a diamond, circles, and rectangles, on a black background.
Laptop screen displaying a scholarly article titled "Study on Large scale stellar systems" with an animated space-themed illustration showing a galaxy and planets.
Screenshot of a research article page with the title 'Down-regulation of FA-BRCA Pathway in Cervical Carcinoma Gradually Reversed During the Development of Chemo-tolerance: Clinical Implications' and a highlighted word 'pathways' throughout the document.
Laptop displaying a scientific journal webpage with text and two microscopy images, set against a dark background with blue light accents.
Screen display showing a pop-up message with an orange warning icon and an exclamation mark, stating 'You don’t have access to this article'.

The Impact

*coming soon*