WhyWithCai Creator Reel
Client | WhyWithCai
Creative & Production | Novelette
WhyWithCai is a Canadian content creator who started posting poetry videos online to process a breakup. That personal outlet turned into a global community built on shared experiences, honesty, and healing.
The Challenge
With a substantial and highly engaged following, Cai was ready to grow his brand partnerships and evolve how he positioned himself to potential collaborators. While most creators rely on static PDF media kits, we asked: What if the pitch was a video instead? Something that could tell Cai’s story more powerfully and personally. We set out to create a brand-forward piece that reflected the evolution of his content — from heartbreak to ‘hopecore’ — signalling a new, emotionally resonant niche for brands to connect with.
The Solution
Collaborating closely with Cai and his team, we crafted a unique creator value proposition tailored to brands but with an emotional storytelling lens. That was the basis for what we’re calling a Creator Brand Video, complete with the usual demographic and social metrics you might find in a media, but also showcasing the more personal and unique aspects of his brand: his poetry, live events, and his book.
Value proposition workshop
Story and script development
Concepting and storyboarding
Original footage
Production, VO, and music
“Novelette knocked it out of the park! From their speedy communication to an incredible final product, I was thrilled with their go-getter attitude and ability to bring complex ideas to life.”
— Nicole Samuel, WhyWithCai Talent Manager
“Working with Eleanor and Ben has been an incredible experience. They’re professional, organized, and genuinely know how to bring a vision to life. Their creativity, efficiency, and attention to detail made the process seamless. I couldn’t be happier with the results of our project together!”
— Cai Grodek, WhyWithCai
The Impact
*Coming soon*