Papers Brand Video
Client | Papers
Creative & Production | Novelette
Papers is a centralized, smart reference library solution that helps students and researchers discover, organize, read, annotate, share, and cite their research.
The Challenge
As part of a brand refresh, Papers set out to update their video content, starting with a product explainer to showcase the platform’s robust functionality – from advanced search and reference management to multi-device syncing and team collaboration. They also wanted to bring the new look and feel to life in motion, highlighting the brand’s playful, fun side to better connect with B2C audiences.
The Solution
Building off and evolving the existing brand assets, we produced an updated product explainer video showcasing bold applications for colour and texture. As part of the design process, we also helped uncover the motion for a suite of new animated characters that had never before appeared in video.
Motion system and moving visual language
Concepting and storyboarding
Character animation
Motion design
Resizing and cutdowns
The Impact
The visual and animation languages created as part of this project have since been repurposed in subsequent motion pieces, like Pi Day and Papers Pro videos, and across the website, building out a brand world that feels distinct, on brand, and emblematic of their shift to be more consumer-focussed and playful in tone.